A Simple System for Auto-Posting to 6 Social Platforms From One Google Sheet

Consistency is the hardest part of social media.

You have a great idea for a post. You write it for LinkedIn. Then you have to copy it, open Twitter, paste it, shorten it, find the image again... and by the time you get to Instagram, you're exhausted.

Tools like Buffer and Hootsuite exist, but they can be expensive and often feel like "yet another inbox" to check.

The Alternative: Build your own social media engine using a simple Google Sheet.

This system allows you to write your content in rows (batching 10 posts at a time) and have a robot handle the distribution.

The Setup: Your Content Calendar (Google Sheet)

Create a sheet with these columns:

Content/Caption: The text of the post.

Media URL: Link to the image/video (hosted on Drive or Dropbox).

Platform: Dropdown (LinkedIn, Twitter, All).

Status: Dropdown (Draft, Ready, Posted).

Scheduled Date: When it should go out.

Step 1: The Trigger

We use Make.com to watch this sheet.

* Trigger: Google Sheets > Search Rows.

* Filter: Find rows where Status = "Ready" AND Scheduled Date is Today (or earlier).

Step 2: The Router

Not every post fits every platform. Twitter has a character limit. Instagram needs an image.

Use a Router module in Make.com to split the path based on the Platform column.

Path A: LinkedIn

* Module: LinkedIn > Create a Post.

* Content: Map the Content column.

* Visibility: Public.

Path B: Twitter (X)

* Module: Twitter > Create a Tweet.

* Content: Map the Content column.

Note:* You might want a separate column in your sheet for "Twitter Version" to ensure it fits the character limit. Path C: Facebook/Instagram

* Module: Facebook Groups or Instagram for Business > Create a Photo Post.

* Image: Download the file from the Media URL column using the HTTP module, then upload it.

Seeing this in action makes a huge difference. Once configured, the interface provides a clear visual confirmation that your automation is running smoothly, giving you peace of mind that the system is working as intended.

Step 3: The Feedback Loop

Once the post is sent, you don't want it to send again tomorrow.

* Module: Google Sheets > Update Row.

* Action: Change Status from "Ready" to "Posted".

* Action: Add the Post URL (returned by the social API) to a "Link" column in your sheet.

This gives you a permanent archive of everything you've ever posted, with links to the live posts.

Why Google Sheets?

Why not just use Buffer?

Collaboration: It's easy to share a sheet with a writer or VA.

AI Integration: You can add a column where ChatGPT writes the first draft for you right inside the sheet (using a simple script or extension).

Data Ownership: You own the archive. If you cancel Buffer, you lose your history. If you cancel Make, you still have your sheet.

Advanced: AI Repurposing

Add an AI step to the flow.

* Input: Your LinkedIn post (long form).

* AI Task: "Rewrite this into a punchy tweet under 280 characters."

* Output: Post the AI version to Twitter automatically.

This allows you to write once (for LinkedIn) and distribute everywhere without doing the rewriting yourself.

This small adjustment can have a significant impact on your overall workflow efficiency. It turns a manual, error-prone process into a reliable, set-it-and-forget-it system.

Conclusion

Social media is a distribution game. The less friction there is to post, the more you will post. A Google Sheet is the lowest friction tool on earth.

Next Step: Create the sheet today. Even if you don't build the automation yet, just getting your content into a structured database is a win.

* Start automating with Make.com

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Want to automate your DMs too? Check out our guide on Auto-DMing New Instagram Followers.