Auto-Send Expiring Offers to Hot Leads Using Airtable + AI Segmentation

The "Maybe" pile is where revenue goes to die.

You have leads who expressed interest. They replied to one email. They clicked your pricing page. And then... silence.

Most solopreneurs follow up once manually, then give up. They don't want to be "annoying."

The Solution: A systematic, automated "Nudge" campaign.

This workflow identifies leads who are "on the fence" and automatically sends them a compelling, time-sensitive offer to push them over the edge.

The Strategy: The "9-Word Email" (Automated)

We aren't sending a fancy newsletter. We are sending a plain-text email that looks like it came from your iPhone.

* Subject: Quick question

* Body: "Are you still looking for help with [Service]? I have one spot left for this month and can offer [Incentive] if you book by Friday. - [Your Name]"

Step 1: The Database (Airtable)

You need a place where your leads live. In Airtable, you should have:

* Name

* Email

* Status (New, Interested, Won, Lost)

* Last Contact Date

Step 2: The Watcher (Make.com)

We need to find people who are stuck.

* Trigger: Airtable > Search Records.

* Formula:

``

AND(

{Status} = 'Interested',

DATETIME_DIFF(NOW(), {Last Contact Date}, 'days') >= 7

)

`

Translation: Find anyone marked "Interested" who we haven't touched in 7 days.

Step 3: The Safety Check

CRITICAL STEP: Before sending anything, verify they haven't bought.

* Module: Stripe > Search Customers.

* Filter: Does this email exist in my "Paid Customers" list?

* If YES -> Stop. Update Airtable status to "Won".

* If NO -> Proceed.

In practice, this approach transforms the way you handle daily tasks. Instead of getting bogged down in details, you can focus on the high-level strategy while the system handles the execution. Many solopreneurs find that this shift alone saves them hours of mental energy every week.

Step 4: The Offer Generator

Let's make it irresistible.

* Module: Stripe (or your cart) > Create Coupon.

* Settings: 10% off, Duration: Once, Expires: 48 hours.

* Output: Coupon Code (e.g., FLASH-24H).

Step 5: The Email

Send it via Gmail or Outlook (not Mailchimp, keep it personal).

* To: {{Email}}

* Subject: One last thing regarding [Project]

* Body:

> "Hi {{Name}},

>

> I'm finalizing my schedule for next week. Are you still interested in moving forward with [Service]?

>

> If you can sign off by tomorrow, I can knock 10% off the setup fee. Here's a link with the code {{Coupon_Code}} applied: [Link]

>

> Let me know,

> [Your Name]"

Step 6: The Update

Update the Airtable record so you don't email them again tomorrow.

* Action: Update Status to "Offer Sent".

* Action: Update Last Contact Date` to Today.

Why This Works

It works because it's relevant and urgent.

Relevant: They are* interested (based on your status).

* Urgent: The code expires.

You are giving them a logical reason to make a decision now rather than later.

This small adjustment can have a significant impact on your overall workflow efficiency. It turns a manual, error-prone process into a reliable, set-it-and-forget-it system.

Conclusion

You don't need to be a pushy salesperson. You just need a system that politely asks, "Are we doing this?"

By automating this follow-up, you will recover 10-20% of your "lost" leads automatically.

Next Step: Go to your CRM or spreadsheet. Filter for leads older than 14 days. Send them this email manually today. If it works, build the automation.

* Start automating with Make.com

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Want to prevent leads from going cold in the first place? Learn how to Auto-Detect Leads in Gmail for instant responses.