Build a No-Code System That Writes SEO Descriptions for Your Shopify Store Daily

Uploading products to Shopify is easy.

Writing unique, persuasive, SEO-friendly descriptions for every single t-shirt, candle, or digital download is hard.

Most store owners just copy-paste the manufacturer's description (bad for SEO) or leave it blank (bad for sales).

The Fix: An AI Copywriter that lives inside your store.

The Workflow

Trigger: You create a new product in Shopify (with just a Title and Image).

Wait: The system waits 5 minutes (to let you finish uploading images).

Check: Does it have a description? If yes, stop. If no, proceed.

Write: AI analyzes the Title and Tags to write a description.

Update: The description is pasted into Shopify automatically.

Step 1: The Trigger

* Make.com Trigger: Shopify > Watch Products.

Step 2: The Filter

We don't want to overwrite descriptions you wrote manually.

* Filter: Body HTML is empty (or very short).

Step 3: The AI Copywriter

* Module: OpenAI > Create a Completion.

* Prompt:

> "You are an expert e-commerce copywriter.

> Product Title: {{Title}}

> Product Type: {{Product_Type}}

> Tags: {{Tags}}

>

> Write a product description in HTML format.

> Structure:

> 1. Hook: A catchy opening sentence.

> 2. Benefits: 3 bullet points explaining why this is great.

> 3. Features: Material, size, specs.

> 4. SEO: Include keywords related to {{Title}}.

>

> Tone: Fun, energetic, persuasive."

This small adjustment can have a significant impact on your overall workflow efficiency. It turns a manual, error-prone process into a reliable, set-it-and-forget-it system.

Step 4: The Update

* Module: Shopify > Update a Product.

* Product ID: Map from the trigger.

* Body HTML: Map the AI output.

Advanced: Image Alt Text

SEO isn't just text. It's images too.

You can add a step to:

Analyze the product image using GPT-4 Vision.

Generate descriptive Alt Text (e.g., "Blue ceramic coffee mug on wooden table").

Update the Image Alt Text in Shopify.

This makes your store accessible and helps you rank in Google Images.

The "Review" Step (Optional)

If you are nervous about AI publishing directly:

Update the product status to Draft.

Send yourself a Slack message: "New description written for [Product]. Review and publish."

This gives you a safety buffer.

This small adjustment can have a significant impact on your overall workflow efficiency. It turns a manual, error-prone process into a reliable, set-it-and-forget-it system.

Conclusion

Your product description is your 24/7 salesperson. It needs to be good.

AI allows you to have "Apple-quality" copy for every single SKU, even if you are a one-person team.

Next Step: Run this automation on your top 5 best-selling products that have weak descriptions. Watch your conversion rate.

* Start automating with Make.com

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Got the sale? Now automate the fulfillment. Learn how to Automate Etsy Orders (logic applies to Shopify too).