AutomationsCourse CreatorGumroadEmail Marketing

Fully Automated Course Delivery System Using Gumroad → Make → Email

3 min read

Sell digital products on autopilot. Automatically deliver course content, add students to your community, and tag them in your email list.

You created a course. You put it on Gumroad.

Now you want to give your students the "White Glove" experience.

* Instant access to the files.

* An invite to the private Discord.

* A welcome email series.

Doing this manually for every $50 sale is impossible.

Here is how to build the "Student Onboarding Machine."

Step 1: The Trigger (Gumroad)

* Make.com Trigger: Gumroad > Watch Sales.

* Filter: Product Name contains "Masterclass".

Step 2: The CRM (ConvertKit)

First, secure the contact.

* Module: ConvertKit > Add Subscriber.

* Tag: Student: Masterclass.

* Sequence: Start "Welcome Sequence".

Why? This ensures they get your 5-day email course that helps them actually finish the product they bought.

Step 3: The Community (Circle/Discord)

If you have a community, get them in while they are hot.

For Discord:

* Module: Discord > Add User Role (requires a bot) OR send them a unique invite link via email.

For Circle.so:

* Module: Circle > Invite Member.

* Space: "Students Only".

Seeing this in action makes a huge difference. Once configured, the interface provides a clear visual confirmation that your automation is running smoothly, giving you peace of mind that the system is working as intended.

Step 4: The "Personal" Video (Bonjoro)

This is the secret weapon.

* Module: Bonjoro > Create Task.

This adds a task to your phone. You get a notification: "New Student: Sarah."

You open the app, record a 15-second video: "Hey Sarah, thanks for joining! I saw you're a designer—can't wait to see what you build."

It takes you 20 seconds.

The Impact: Sarah is now a fan for life. Nobody expects a personal video from the creator.

Step 5: The Spreadsheet (Backup)

Always keep a backup.

* Module: Google Sheets > Add Row.

* Data: Name, Email, Amount Paid, Date.

This is useful for tax time or if you ever switch email platforms.

Handling Refunds

Automation isn't just for the happy path.

If someone refunds:

  • Trigger: Gumroad > Watch Refunds.
  • Action: ConvertKit > Remove Tag.
  • Action: Circle > Remove Member.
  • This keeps your community exclusive to paying members.

    This small adjustment can have a significant impact on your overall workflow efficiency. It turns a manual, error-prone process into a reliable, set-it-and-forget-it system.

    Conclusion

    The "Product" is not just the video files. It's the experience of buying from you.

    A smooth, instant, personalized onboarding experience turns a "customer" into a "student."

    Next Step: Connect Gumroad to your email list today. Don't leave your customers stuck in Gumroad's silo.

    * Start automating with Make.com


    Now that you have students, track their progress. Learn how to Auto-Tag Clients Based on Behavior.

    Frequently Asked Questions

    Why not just use Gumroad's built-in email?

    Gumroad's email is basic. It's fine for the receipt, but if you want to add them to a long-term nurture sequence in ConvertKit, or invite them to a Circle community, you need an external automation.

    Does this work with Lemon Squeezy?

    Yes! Lemon Squeezy has a great Make.com integration. The steps are identical: Watch Order -> Add to CRM -> Send Invite.

    Can I drip feed content?

    Yes. In your email marketing tool (ConvertKit/ActiveCampaign), set up a sequence that sends Email 1 immediately, Email 2 after 7 days, etc. The automation just starts the sequence.

    What if they refund?

    You should set up a 'Watch Refunds' trigger. If a refund occurs, the automation should remove their tag and remove them from the community. Protect your content!

    Share this article

    Want more tips like this?

    Explore our blog for more guides on AI automation for solopreneurs.

    Browse All Articles