Fully Automated Course Delivery System Using Gumroad → Make → Email
Sell digital products on autopilot. Automatically deliver course content, add students to your community, and tag them in your email list.
Table of Contents
You created a course. You put it on Gumroad.
Now you want to give your students the "White Glove" experience.
* Instant access to the files.
* An invite to the private Discord.
* A welcome email series.
Doing this manually for every $50 sale is impossible.
Here is how to build the "Student Onboarding Machine."
Step 1: The Trigger (Gumroad)
* Make.com Trigger: Gumroad > Watch Sales.
* Filter: Product Name contains "Masterclass".
Step 2: The CRM (ConvertKit)
First, secure the contact.
* Module: ConvertKit > Add Subscriber.
* Tag: Student: Masterclass.
* Sequence: Start "Welcome Sequence".
Why? This ensures they get your 5-day email course that helps them actually finish the product they bought.Step 3: The Community (Circle/Discord)
If you have a community, get them in while they are hot.
For Discord:* Module: Discord > Add User Role (requires a bot) OR send them a unique invite link via email.
* Module: Circle > Invite Member.
* Space: "Students Only".
Seeing this in action makes a huge difference. Once configured, the interface provides a clear visual confirmation that your automation is running smoothly, giving you peace of mind that the system is working as intended.
Step 4: The "Personal" Video (Bonjoro)
This is the secret weapon.
* Module: Bonjoro > Create Task.
This adds a task to your phone. You get a notification: "New Student: Sarah."
You open the app, record a 15-second video: "Hey Sarah, thanks for joining! I saw you're a designer—can't wait to see what you build."
It takes you 20 seconds.
The Impact: Sarah is now a fan for life. Nobody expects a personal video from the creator.Step 5: The Spreadsheet (Backup)
Always keep a backup.
* Module: Google Sheets > Add Row.
* Data: Name, Email, Amount Paid, Date.
This is useful for tax time or if you ever switch email platforms.
Handling Refunds
Automation isn't just for the happy path.
If someone refunds:
Watch Refunds.Remove Tag.Remove Member.This keeps your community exclusive to paying members.
This small adjustment can have a significant impact on your overall workflow efficiency. It turns a manual, error-prone process into a reliable, set-it-and-forget-it system.
Conclusion
The "Product" is not just the video files. It's the experience of buying from you.
A smooth, instant, personalized onboarding experience turns a "customer" into a "student."
Next Step: Connect Gumroad to your email list today. Don't leave your customers stuck in Gumroad's silo.* Start automating with Make.com
Now that you have students, track their progress. Learn how to Auto-Tag Clients Based on Behavior.
Frequently Asked Questions
Why not just use Gumroad's built-in email?
Gumroad's email is basic. It's fine for the receipt, but if you want to add them to a long-term nurture sequence in ConvertKit, or invite them to a Circle community, you need an external automation.
Does this work with Lemon Squeezy?
Yes! Lemon Squeezy has a great Make.com integration. The steps are identical: Watch Order -> Add to CRM -> Send Invite.
Can I drip feed content?
Yes. In your email marketing tool (ConvertKit/ActiveCampaign), set up a sequence that sends Email 1 immediately, Email 2 after 7 days, etc. The automation just starts the sequence.
What if they refund?
You should set up a 'Watch Refunds' trigger. If a refund occurs, the automation should remove their tag and remove them from the community. Protect your content!
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