Convert Instagram Comments Into Leads Automatically Using CommentPicker → Make.com
Turn engagement into sales. Automatically DM a lead magnet or discount code to anyone who comments a specific keyword on your posts.
Table of Contents
"Link in bio."
These three words kill conversion rates.
You are asking a user to:
This is called Comment Automation. It reduces friction to zero.
And because comments signal "Engagement" to the algorithm, your post gets shown to more people.
The Workflow
Step 1: The Trigger
You can use Manychat (easiest) or Make.com (more control).
Let's assume Make.com for this guide to keep it "No-Code Custom".
* Trigger: Instagram for Business > Watch Media Comments.
* Filter: Text contains (case insensitive) "guide".
Step 2: The Public Reply
* Module: Instagram for Business > Reply to a Comment.
* Text: Rotate between variations to avoid looking like a bot.
* "Check your DMs! 👀"
* "Sent it over! 🚀"
* "You got it! 📩"
Tip:* Use the random() function in Make to pick one.
Step 3: The Private DM
* Module: Instagram for Business > Send a Message.
* Recipient: The user who commented.
* Message:
> "Hey! 👋
>
> Here is the link to the [Guide Name]:
> [Link]
>
> Let me know if you have any questions!"
Seeing this in action makes a huge difference. Once configured, the interface provides a clear visual confirmation that your automation is running smoothly, giving you peace of mind that the system is working as intended.
Step 4: The Lead Log
Don't just send the link. Track who asked.
* Module: Google Sheets > Add Row.
* Data: Username, Date, Keyword Used.
Later, you can retarget these users. "Hey, I saw you downloaded the guide last week..."
Why This Goes Viral
The algorithm sees:
* User watches video.
* User comments.
* Creator replies.
* User replies back (in DM).
This is the "Holy Grail" of engagement signals. Instagram will push your content to more people, creating a flywheel effect.
Conclusion
Stop fighting the algorithm. Work with it.
By turning your comments section into a delivery mechanism, you get more engagement AND more leads.
Next Step: Create a simple PDF checklist. Post a Reel today saying "Comment CHECKLIST". See what happens.* Start automating with Make.com
Once you have the lead, nurture them. Learn how to Auto-Tag Clients in ConvertKit.
Frequently Asked Questions
Is this different from Manychat?
The concept is the same. Manychat is an all-in-one tool that handles this natively. However, if you want to avoid paying for Manychat Pro, or if you want to send the data to a custom tool (like a Google Sheet or custom API) *before* replying, building it in Make.com gives you more flexibility.
Can I reply to the comment publicly too?
Yes! It's best practice to reply publicly ('Sent you a DM! check your requests') AND send the private DM. This boosts the post's engagement further.
What if they comment twice?
You should add a check (e.g., search your Google Sheet) to see if they've already received the code. If so, skip sending the DM to avoid spamming them.
Does this work on Reels?
Yes, Instagram API treats Reels comments the same as Post comments. It's a great way to make a Reel go viral.
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