Turn Every Google Form Into a Personalized PDF Report With AI (Make.com Workflow)
Create lead magnets that deliver value instantly. Turn form responses into a custom, AI-written PDF report emailed to the user.
Table of Contents
Ebooks are dead.
Nobody wants another 50-page PDF that they will never read.
What do they want? Answers about THEMSELVES.
"What is my* SEO score?" "What is my* personality type?" "How much money can I* save?" The Strategy: The "Audit" Lead Magnet.User fills out a form -> AI analyzes their answers -> AI writes a custom report -> PDF is emailed instantly.
The Workflow
Step 1: The Form
Ask questions that give the AI enough context to be useful.
* "What is your website URL?"
* "Who is your main competitor?"
* "What is your biggest struggle?"
Step 2: The AI Analysis
* Make.com Trigger: Google Forms > Watch Responses.
* Module: OpenAI > Create a Completion.
* Prompt:
> "You are an SEO Consultant.
> Client Website: {{URL}}
> Competitor: {{Competitor}}
> Struggle: {{Struggle}}
>
> Write a 3-section report:
> 1. Diagnosis: Why they are struggling.
> 2. Strategy: 3 specific things they should do to beat {{Competitor}}.
> 3. Quick Win: One thing they can do today.
>
> Tone: Encouraging but authoritative."
Step 3: The Document Generation
Create a Google Doc template.
* Put your Logo at the top.
* Add placeholders: {{Client_Name}}, {{Date}}, {{AI_Report_Body}}.
* Module: Google Docs > Create Document from Template.
* Map: The AI output to the {{AI_Report_Body}} tag.
Step 4: The PDF Conversion
* Module: Google Docs > Download a Document.
* Format: PDF.
Step 5: The Delivery
* Module: Gmail > Send an Email.
* Attachment: The PDF file.
* Body:
> "Here is your custom SEO Audit!
> I had my team (aka my AI bot) take a look at your site.
> Open the PDF to see the strategy."
Seeing this in action makes a huge difference. Once configured, the interface provides a clear visual confirmation that your automation is running smoothly, giving you peace of mind that the system is working as intended.
Why This Converts
It triggers the "Cocktail Party Effect".
If someone shouts "Fire!", everyone looks.
If someone says your name, you look.
A generic ebook is "Fire!". A custom report is your name.
It feels bespoke, valuable, and worth paying for (even if it's free).
Conclusion
This is how you scale "Consulting".
You are giving consulting-grade advice (via your AI prompt) to thousands of people without booking a single call.
Next Step: Create a simple 3-question Google Form today. Connect it to OpenAI. See what it outputs.* Start automating with Make.com
Want to follow up with these leads? Learn how to Auto-Send Expiring Offers.
Frequently Asked Questions
Can I use Typeform instead of Google Forms?
Yes, absolutely. Typeform looks better and has a great Make.com integration. The logic is identical.
How do I make the PDF look nice?
Use a Google Doc as a template. Add your logo, header, and footer. Use {{variables}} for the dynamic text. When Make.com exports it to PDF, it keeps your branding.
Does this cost money?
Google Forms/Docs are free. Make.com has a free tier. OpenAI costs pennies per report. It's a very low-cost setup compared to enterprise report generators.
Can I charge for this?
Yes! You can put the form behind a payment wall (using Stripe Payment Links) or use it as a high-value 'Tripwire' offer.
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